After some careful consideration of our needs and our idea for where we would like the site to go, we worked behind the scenes on a site that builds upon the philosophy we had with bePortland 2.0: minimalism. As Anthony Casalena discusses in his Creative Mornings talk last month, "minimalism is a process." and something we work toward. A lot was stripped away in the transition to 2.0 and in the time since, it's been easier to see what matters in terms of functionality to a site like bePortland. One of which is discoverability.
2.1's most striking difference is the addition of the sidebar. Here you won't find a distracting jumble of links and pictures, but a curated selection of posts we don't want you to miss, access to our latest social media posts, and a quick list of upcoming events. Different parts of the site were starting to feel isolated from one another and we think the sidebar ties things together quite nicely.
You'll also notice customized header images for each area of the site which add a dash of personality to the different pages of the site.
In addition to the dozens of minor adjustments we've made on the front and back end, the sidebar and header images bring functionality and discoverability without sacrificing the simplicity that sets us apart.
A special thanks to or latest interns Aaron, Maggie, Michael, and Maranda.
As always, we love you.